First conceived by mother-daughter duo Judy Zimmer and Jocelyn Morelli in 1996 and franchised in 2000, Bath Junkie now has over 30 locations from coast to coast.
A mix between an upscale Manhattan loft and the production line of a factory, the stores are a "drop-in spa." Small indulgences, self-pampering and the seemingly lost art of customer service abound at each location.
Each product from Bath Junkie's wide selection—including phosphate-free bubble bath, paraben and mineral-oil free moisturizers, exfoliating salt scrub, spa tub-safe bath crystals, alcohol-free body mist, shower gel, everywhere foaming body wash, hair conditioners, anti-bacterial hand wash and a full line of pet products—are custom-blended to the customers' specifications right in the store.
With over 150 fragrances to choose from, customers can create their own dream blend (Gardenia and watermelon? They won't judge!). For the easily overwhelmed, fragrance menus of favorite blends are available. Customers can also select their products' tints, allowing them to simply choose a favorite color or create the perfect match for their bathroom or kitchen color scheme.
On a mission to take over the world with smelly goodness, Bath Junkie has recently stepped out of the tub and launched their Domania home line. Domania introduces the world's first custom-scented, multi-surface, anti-bacterial household cleanser: Clean Freak. The line also includes custom-scented odor neutralizing Domain Spray, SLS-free Clean Freak Dish Soap and custom-scented Fine Linen Wash and Fabric Softener.
Bath Junkie was chosen as the "best beauty store" in New York City in the 2009 "best of" issue of New York magazine.
Jocelyn Morelli, President
Bath Junkie Studio